week2-Topic1

Living in 21st century, people started to get used to the changes that new technologies brought to us, especially in entertainment, education and information products. Some people would be worried about that too many choices in media will let the capitalism getting overabundant, ever more, broaden the gap between the rich and the poor. On the other hand, some believe that life will gain more diversifications via high-tech communication products.

However, no matter which side of thinking you stand for, we have to face the truth. New technologies deeply affect our life. For example, the developments of “new community” in the internet obscure the side line of traditional communities, and accelerate the world become a “Global Village.” The unpredictable power that communication technology was enabled stimulated our imaginations to the future.

In these articles, the author started with a growing model. It describes the process how a science invention becomes a technological application. With brilliant brains, human beings can always create some innovative ideas. Unfortunately, some of these ideas are rejected because there was no “need” in the market, while some were useful and workable in that time would become accepted. Or there are some similar technology going on, which give people more choices and broaden the market. Last one, the most interesting one, is the technology will be rejected partially. The idea seemed no use in the old days when it was created, but the situation might change after few years. Then, the good-for-nothing invention will turn to a wonderful industry.

The author also discussed about an important concept, every invention will be crystallized when there are demands in the market, combining the media and the market is the constant topic of all managers.

Since our old antecessors, human beings live in the environment which uses broadcast network a lot. Lights, colors and voices are parts of the electromagnetic wave spectrum. People transfer codes through electromagnetic wave to make objects, sounds, graphics, and images could be perceived and understood. Thus, we can say that human beings had already lived in the broadcast network environment. Broadcast network is a kind of carrier, medium, also channel. Contact our message, contact our mind.

Only when we truly involve into a society can we realize its culture and the pattern it was commuted. In this class and the period I stay in US, I would like to know more about the how people in the network think and accelerate the media development.